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By Dustin Cabrera

Dustin Cabrera is a partner of The Fine Living Group, one of the top 100 teams in the nation, at EXP Realty. His core values, hard work, and passion for helping people achieve their goals through real estate have taken him far in his career.

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The average home is taking about 32 days to sell right now. But some are going under contract in three to five days. The difference isn’t luck. It isn’t the market. It’s three things, and all of them are in your control.

The market has changed a lot over the past 18 months. Demand shifted. Interest rates climbed. But one of the fastest sales I had recently was the property sold in one week. It was in great condition, fully renovated, and we priced it well. That attracted attention, created demand, and when there’s demand, the price goes up, and properties sell faster.

On the other hand, I have sellers who want to test the market and price a little higher just to see what happens. The property sits for 30 to 60 days, and that’s when the price cuts start. It’s never the same after that.

Pricing is the single biggest factor in how fast your home sells. Nothing affects your days on market more than your asking price. Nothing. In today’s market, you cannot test the market at a higher price just to see what happens. That strategy costs sellers more time and money than almost any other decision they make.

When you overprice a property, demand decreases. Less demand means fewer showings. Fewer showings means no offers. And homes that sit past 60 days usually sell for less than they would have if they’d been priced correctly from day one.

That’s the part most sellers don’t calculate. The price cut they eventually make doesn’t just bring them down to where they should have started. It often brings them below it, because the listing has lost its freshness, and buyers start wondering what’s wrong with it. So I always recommend setting an attractive sales price that generates the demand you want. Price it to draw attention, not to test a theory.

Go all in on upgrades or leave it as is, but never halfway. Every time I meet with a seller, I ask one very important question: do you want to sell it as is, or do you want to fully upgrade it? I never recommend going halfway. You either leave it as is and price it accordingly, or you go all in on the upgrades and position it for the highest possible price.

Here’s why going halfway is where things go wrong. When you do a partial renovation, you fix some things and leave other problems behind. A buyer does a home inspection, finds the issues you didn’t address, and now you’re spending money on repairs you could have handled upfront, often at a worse price and under worse negotiating conditions.

“A home that sits past 60 days usually sells for less than if it'd been priced right from day one.”

The buyer who walks into a fully upgraded home and finds a clean inspection report is a buyer who moves forward without hesitation. The buyer who walks into a half-done renovation and finds a list of problems is one who negotiates hard or walks away entirely.

So if you’re going to invest in upgrades, go all in. That way there are fewer issues at the end and the buyers are happy to move in. And if the numbers don’t justify a full renovation, sell it as is and let the price reflect the condition honestly.

The first two weeks of your listing matter most. This is the one that separates agents who sell quickly from agents who sit and wait. The first two weeks are the highest-activity window for any listing. That’s when the most buyers are seeing it for the first time, when the excitement is highest, and when the marketing has to be firing on all cylinders.

Professional photos. Targeted exposure. Broker outreach. And follow-up with every single showing agent. The agents who sell homes fastest aren’t waiting for buyers to find the listing. They’re reaching out, reading feedback in real time, and adjusting within days if something isn’t working.

Once that two-week window passes, you’re working harder for the same result. The listing isn’t new anymore, the initial wave of interest has crested, and every day it stays on the market after that, buyers start to wonder why.

If you want to know what a realistic timeline looks like for your specific home, I would love to help you figure that out. I’ll put together a pricing and prep plan so you know exactly what to expect before you list. Call or text me at (240) 416-3444, email me at dustin.cabrera@thefinelivinggroup.com, or visit dustintalks.thefinelivinggroup.com. Let’s make sure your home is one of the ones that sells in days, not months.

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